Best GEO Tools: 10 Platforms and What They Cost
GEO tools track whether AI systems cite your brand when answering questions, and the better ones help you do something about it. Ten worth knowing, sorted by what they're actually for.
At a Glance
- Split the category in two: tools that monitor, and tools that act on what they find. Most buyers need one of each, or one platform that does both.
- Entry pricing runs $29 to $800 a month, plus enterprise quotes. The cheap end is genuinely usable for finding out whether you have a problem.
- Ask which engines are in your tier, not which the vendor supports. Coverage is routinely gated above the price you were quoted.
- Ask how many samples per prompt. Answers vary between runs, so a single check is a reading rather than a measurement.
- Demand raw answer snapshots in the trial. A vendor who won't show the model output behind a citation claim can't be verified.
- GEO and AEO describe substantially the same practice. Don't buy two tools because you read two words.
Monitor first
Otterly — from $29/mo for 15 prompts
Cheapest credible entry point. Scheduled scans across ChatGPT, Perplexity, Claude and Google AI Overviews, citation alerts, useful on day one. The right first purchase if you're establishing whether this matters at all. Against: exports and API access restricted on lower tiers.
Knowatoa — around $59/mo
Fast, inexpensive audits for a snapshot of current position. Against: smaller dataset. Better for a one-off read than an ongoing programme.
Peec AI — from $80/mo for 50 prompts
Clean interface, daily monitoring, setup measured in hours. Strongest coverage is European and German-language, which is either the reason to buy it or the reason to ask hard questions, depending on your market. Against: thin crawler analytics.
Rankscale — from $385/mo
ChatGPT, Gemini, Perplexity, Claude and Grok, with page-level recommendations and refresh as often as hourly. The most actionable of the monitoring-first tools. Against: newer, so less history behind the trend lines.
Monitor and act
AthenaHQ — from $295/mo, free tier below
Tracking across nine or more models with an Action Center that turns findings into owned tasks. The most balanced option in the category and the most independently reviewed. Against: credit costs move with usage.
Goodie — from around $495/mo
Built for GEO from the outset rather than bolted onto an SEO suite. Covers eleven or more engines including Copilot, Grok, DeepSeek and Amazon Rufus for commerce answers, with content recommendations and crawler diagnostics alongside monitoring. Against: enterprise-priced, and worth knowing it was founded by the CEO of the agency NoGood, whose own tool roundups rank it first. Judge the product, discount the ranking.
Strivelabs — quoted
Samples ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews with user-defined prompt sets, three samples per prompt, standalone. Also connects to Search Console, GA4, Google Ads, HubSpot and LinkedIn Ads, so a finding becomes a routed task with a named owner and enforced approval. Against: three samples shows whether you appear consistently, occasionally or not at all, which is enough to act on but lighter than the trackers above. Five engines rather than nine, so no Copilot, AI Mode, Grok or DeepSeek.
Depth and compliance
Profound — enterprise, by quote
Deepest measurement available, with crawler analytics, long-retention history and enterprise controls. They also defined much of this category. Against: slow onboarding, assumes a dedicated owner.
Scrunch AI — from $250/mo
Crawler control is the differentiator: how AI systems reach and read your content at a technical level. Against: needs technical ownership to justify the cost.
Evertune — from $800/mo
Larger brand teams, stronger on sentiment and distribution than core citation depth. Against: priced outside most mid-market budgets.
If you already pay for an SEO suite
Semrush AI Visibility Toolkit (~$99/mo per domain) and Ahrefs Brand Radar ($129 base plus roughly $199 per engine) both put visibility data next to keyword and audit data you already have. Cheaper than adding a vendor, and both work from estimates rather than dedicated prompt-level capture. Start here before buying anything standalone.
Four questions for the demo
- Which engines are in my tier, in writing, with a price per addition?
- How many samples per prompt, and how often? Then ask to see the raw answer snapshots behind one citation claim.
- Are the prompts real or synthetic, and how often do they refresh? Rarely asked, and it separates measurement from modelled estimates.
- What happens after the finding? Does it become an assigned task with an owner, or a line on a dashboard?
If a vendor won't produce raw snapshots, stop there. You can't verify citation accuracy without the evidence, and everything downstream depends on it.
Before you buy anything
Run a read-only baseline first. Twenty commercial prompts mapped to your most important pages, checked manually, recorded. It takes an afternoon and it tells you whether you have a visibility problem worth paying to solve.
Then connect Search Console and GA4 during the trial so citation data sits next to what actually happened to traffic. Expect visibility data within a day and meaningful citation share movement over four to eight weeks.
One thing worth being clear about: no schema type is required for AI Overviews and Google has published no AI-specific markup, so be sceptical of tools selling structured data as the mechanism. We cover what actually drives citation in generative engine optimization, and the full comparison across the category sits in generative engine optimization tools.
Track your citation share across ChatGPT, Gemini, Claude and Perplexity
Strivelabs samples five AI engines against prompt sets you define — and routes findings to a named owner.
Frequently Asked Questions
What are GEO tools?
Software that tracks whether generative systems cite your brand when answering questions, and in some cases helps you fix the gaps. Otterly at $29 a month is the cheapest credible option, Profound the deepest, AthenaHQ the most balanced.
Is GEO different from AEO?
Not meaningfully. Generative engine optimization emphasises how models build answers, answer engine optimization emphasises being the answer, and most vendors sell one product under both names.
How much do GEO tools cost?
From $29 a month at entry to $800 for brand-focused platforms, with enterprise quoted. Add-ons to Semrush or Ahrefs run roughly $99 to $199 monthly on top of an existing subscription.
Which tools track Claude?
Coverage varies by tier rather than by vendor, so ask for a written engine list for the specific plan you'd buy. Most platforms in this list cover Claude on some tier; fewer include it at entry level.
Can a small team compete without an enterprise budget?
Yes. The fundamentals — answer-first structure, consistent product facts, third-party corroboration — cost nothing. A $29 monitor tells you whether they're working.
Do I need an llms.txt file?
It's a proposed convention with uneven adoption, not a requirement. Low cost to add, uncertain benefit, and no substitute for pages that crawlers can actually reach and parse.
How do customer reviews affect AI citation?
Generative systems weight information that several independent sources agree on, and review platforms are one of those sources. Consistent recent reviews make a recommendation more likely, though nobody outside the model vendors can quantify by how much.
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